Asics is a Japanese athletic equipment company that produces professional footwear designed for many sports. The company's objective is to produce innovative sport product solutions and technologies to help athletes achieve their goals. Everything they developed is on the basis of scientific work with cooperation of male and female athletes. Just as every runner is unique, so are their running shoes. Different runners require different shoes that will better suit their style, technique and some issues when running. Asics continuously studies the human body while in motion - the biomechanics: Cardinal Body Planes, Gait Cycle and the Gender differences. It is important to understand that the design features of the Asics footwear refers to body planes and the motions of every body part; the normal body motions; and the differences in the movement patterns, foot shape and size of male and female runners. The research and development center of Asics had come up with the following ...