In the world of Internet marketing, what people are looking for nowadays are advisers, people that they can trust to advise them on how to excel and become business owners not salesmen. People are not interested in being sold. They want to be educated, not smooth talked into making decisions.
What people are looking for is a mentor or a teacher. They need to be treated like intelligent people and educated in how to make a decision about business opportunities, purchasing products, capture page optimization, all the skills it takes to market honestly in the world today.
To become a true mentor, you need to be a good teacher, because many times today people might say that something makes perfect sense yet, they will not implement it in their business or their life. You might instruct them in the exact things they need to be doing to get what they want, but they go right back to their comfort zone, that they have always known.
This is where teacher's education begins to pay off giving you the ability to become a hero in a prospect's life, but you can't give what you don't have. I'm not talking about technical knowledge, because you can get that by attending schools in education such as a community colleges, universities, or private schools. Really though, to become a teacher or mentor more is involved, to be a true teacher you need to have the ability to empower people, showing them how powerful they are inside, teaching them the real things that make a difference in their lives.
More important than a head full of knowledge is the need to teach dedication, commitment, and perseverance. Without that there is no way to succeed in business today. You need to help your student (prospect) to build real self-value so that when people interact with them they will see this value communicated in every aspect of their marketing skills. They will demonstrate a level of awareness and knowledge, enabling them to build value in their business relationships.
Where does school start for building value, in the beginning you must educate your prospects on the value that they already have and help them uncover it. By doing that they can get it out and use it in the world of marketing. Encourage them to start reflecting on everything they've ever learned that has changed their life in the past, things that have changed them for the better.
Next help them to understand that as they start to develop their business, the first thing they need to do is become a teacher and mentor. To be truly successful in the business world today there is a need to be a teacher in education of business development. When they take on the role of the teacher people will expect to learn from them, looking for their insight, knowledge, and leadership, becoming a true mentor helping to establish trust and expert status.
Now it's true that formal education is very important, many things can only be learned by using the intellectual accomplishments of other people, available primarily through higher education from institutions such as a community colleges, universities, or private schools. By using the experience of other teachers you can learn from their mistakes, and accomplishments, giving you the ability to build on it, expanding education to an even higher level.
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